Our story

Wholesale roots.
A fresh perspective.

Cool, colourful, unusual and useful. Those were the ideas behind Colourblocker's original product collection, and they still shape what we share today.

A business built around products.

Established in 2012, Colourblocker began as an Australian wholesale and dropshipping business. Colourful silicone products, clever kitchen tools and unusual everyday inventions were at the heart of the collection.

The questions behind those products still matter. Does it solve a useful problem? Is the supplier dependable? What happens when delivery costs more than expected, or a customer needs help?

Useful information comes first.

Today, this site brings together original Colourblocker product finds and practical guides for people exploring online selling. We focus on the decisions that deserve a closer look: sourcing, fulfilment, product research and understanding costs.

Our guides link to the sources behind the information. Worked examples are labelled as examples, and original catalogue photos accompany the product details. Enquire about current product availability, specifications and pricing.

Let’s keep it straightforward.

You can read everything here without an account. The site is a guide and discovery resource; it does not take orders or payments. For product, supplier or editorial enquiries, contact Colourblocker.

A few chapters from our story

Colourblocker in the press.

Brit + Co ↗

One of ten shopping sites selected by readers.

August 2013
SBS Food ↗

Our veggie twister and skull egg mould in a kitchen gift guide.

December 2018
eCommerce MasterPlan ↗

A conversation with Dave Diamond about building Colourblocker.

January 2019